The word facet is most often used when referring to gems, to talk about one of its many sides. It could be defined as one side of something many-sided. The word is not usually associated with humans or living beings, so why would we use it to describe a woman? The answer is simple; a woman is a gem. In her daily life, a woman will have to play multiple roles, or portray multiple facets, each done perfectly, giving her the charm, she exudes.

Our campaign aims to portray these multiple facets through different activities that she would do every day, along with her diamonds. We use them together to show that the two are strong enough to endure all that’s thrown their way.

She is Fearless. She is who she wants to be.

She is Unstoppable. She is who she wants to be.

She is Self-Made. She is who she wants to be.

She is a Nurturer – She is who she wants to be.

She is Gracious – She is who she wants to be.

She is Magnetic – She is who she wants to be.

She is A Dreamer – She is who she wants to be.

Some ways you can take care of your Jewelry:

If you wear your jewelry every day, make sure to take them out once in a while and wash them thoroughly with water and soap. Make sure to be gentle but scrub all the dust off to restore its shine. You can also send it to your jewelry shop occasionally to get it deep cleaned

Some ways to take care of Yourself:

Don’t overwork yourself, take some days off when you feel burnt out and treat yourself to a nice hot shower. Nothing like a long shower to wash out all the negativity off your body. Make something you enjoy eating, do that skincare routine that you keep pushing to tomorrow because you’re too tired to do, wear your favorite outfit to go absolutely nowhere, and lastly, buy yourself some diamonds. You deserve them!