In addition to the classic 4 C’s of diamonds; Cut, Carat, Colour, Clarity, DiAi adds the 3 E’s to their jewellery; Ethical, Economical and Effortless.
Their designs, style and ethically grown diamonds, is what sets them apart. These diamonds are optically, physically, chemically and as sparkly as mined diamonds. They do not destroy the earth’s natural state and prevent unethical issues, resulting in a diamond that is truly forever. These diamonds can metaphorically be compared to that of a test-tube baby. All DiAi jewellery comes in 10kt, 14kt or 18kt gold, embellished with these diamonds, with their respective Internationally Accredited certifications, to suit every individual’s style.