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DiAi Story

 

DiAi designs is a collection of modern, affordable and sustainable fine jewellery, formed as a result of a gap in the existing jewellery market.

The  founder and designer, Disha, comes from a family of diamond jewellers, with an established brand in diamond jewellery. After her schooling in Hong Kong and further studies in Mumbai, she worked 9-5 jobs and later joined her family business. With the desire to do much more than the usual, Disha initially set off with DiAi Designs with her friend, who later had to take a step back due to personal commitments. She works with a team of young minds and skilled artisans who share a similar passion of creating jewellery that is stylish, luxury yet accessible to all kind of women.

Brand Vision

 

 

In addition to the classic 4 C’s of diamonds; Cut, Carat, Colour, Clarity, DiAi adds the 3 E’s to their jewellery; Ethical, Economical and Effortless.

Their designs, style and ethically grown diamonds, is what sets them apart. These diamonds are optically, physically, chemically and as sparkly as mined diamonds. They do not destroy the earth’s natural state and prevents unethical issues, resulting in a diamond that is truly forever.  All DiAi jewellery comes in 18kt or 10kt gold, embellished with these diamonds, with their respective certifications, to suit every individual’s style.

DiAi aims to provide beautiful yet affordable and sustainable jewellery, because every woman deserves luxury!

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