DiAi STORY
DiAi designs is a collection of modern, affordable and sustainable fine jewellery, formed as a result of a gap in the existing jewellery market.
The founder and designer, Disha, comes from a family of diamond jewellers, with an established brand in diamond jewellery. After her schooling in Hong Kong and further studies in Mumbai, she worked 9-5 jobs and later joined her family business. With the desire to do much more than the usual, Disha initially set off with DiAi Designs with her friend, who later had to take a step back due to personal commitments. She works with a team of young minds and skilled artisans who share a similar passion of creating jewellery that is stylish, luxury yet accessible to all kind of women.
Brand Vision
In addition to the classic 4 C’s of diamonds; Cut, Carat, Colour, Clarity, DiAi adds the 3 E’s to their jewellery; Ethical, Economical and Effortless.
Their designs, style and ethically grown diamonds, is what sets them apart. These diamonds are optically, physically, chemically and as sparkly as mined diamonds. They do not destroy the earth’s natural state and prevents unethical issues, resulting in a diamond that is truly forever. All DiAi jewellery comes in 10kt, 14kt or 18kt gold, embellished with these diamonds, with their respective certifications, to suit every individual’s style.
DiAi aims to provide beautiful yet affordable and sustainable jewellery, because every woman deserves luxury!
Founder's Favourites
WE HAVE HIGH STANDARDS
Hallmarked Solid Gold
10kt or 18kt, all DiAi jewellery is made with solid gold. Won’t rub off, won’t irritate your skin or change appearance over time. Comes with a certified laser engraving too!
Internationally Certified, High-Quality Lab-Grown
Our diamonds are grown sustainably in a laboratory, just like mined diamonds! They are indeed sure to sparkle forever.
Lifetime Warranty
All DiAi jewellery comes with a no-questions asked lifetime warranty. Re-polishing, rhodium, cleaning and repair, all at no cost! Forever!
Eco-friendly
Sustainable from growth to delivery. All DiAi pieces come in recycled paper packaging. You can even give back, by growing a flower from it!
Contemporary Designs
Each design is made for the modern woman, from a modern woman, just like you! All intricate designs, so you can feel good about the jewellery that becomes a part of you!
Made in India
Proudly made in India, catered to represent the values of our brand and its customers.